50 Hectares of Orders in One Day
How a single agricultural show transformed our business reach
50+ hectares service request
When we set up our booth at the Rwanda National Agricultural Show, we knew it was an opportunity to connect with farmers. What we didn't expect was the overwhelming response that would validate mechanization as a solution farmers are actively seeking.
The Challenge
Smallholder farmers across Rwanda often don't know that affordable mechanization services exist. Traditional marketing methods are expensive and difficult when your potential customers are geographically dispersed across rural areas.
Our Approach
We brought our equipment and our expertise directly to where farmers were already gathering. At our booth, we offered:
- Live equipment demonstrations showing capability and ease of operation
- One-on-one consultations about specific land preparation needs
- Visual documentation of our previous successful projects
- On-site booking to convert interest into immediate commitments
The Result: We received more than 50 hectares worth of orders from farmers across the country, expanding our customer base to regions we had never served before. More importantly, we established credibility through face-to-face interaction that no amount of advertising could replace.
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